The Etiquette Effect was a micro-site built in 2007 to support a Hyatt Place public relations initiative featuring Anna Post. I served as creative director for this project and designed, produced and coordinated front-end development of the site. The look and feel was designed to refer to the brand-standard patterns and color palette in subtle ways (the rounded corners and lined background).

The Etiquette Effect website was taken offline in January of 2009 as the campaign concluded. The site performed very well and received a great deal of favorable press -- if you're into that sort of thing.